Didier Dessens, Digital & CRM Advisory
CRM is seldom considered from the perspective of business transformation. Many executives see it merely as an operational tool, but in my experience, it is much more than that. The real power of CRM lies not just in the software, but in the transformative process of integrating it. This transformation is a catalyst for innovation, unlocking new possibilities for growth and efficiency. Having worked with CRM systems for over two decades, I have had the
Let’s talk about how to best involve users when we execute a Salesforce project? In several projects I’ve been part of, I’ve seen business users either not involved at all or brought in very late in the process. The primary stakeholders often say, “We know what they want.” Unfortunately, that’s a mistake. This approach is far from best practice. I always suggest to involve business users early to secure their commitment –> But with certain